I created this video to help others build and maintain a positive brand both online and off. As many of you know, I’m a Gallup-Certified Strengths coach, but I also operate a marketing firm in Clinton, Iowa. Marketing was my first entrepreneurial passion. I find that brand management holds hands nicely with Strengths-based development.

When I was creating this short video I realized that every marketing decision I make is first observed and monitored through a lens of strength. I’ve often asked my marketing clients to take the Clifton StrengthsFinder assessment in an effort to better understand how they think, act, feel and respond to marketing messages. It proved to be such a powerful tool that I drafted a short eBook around each of the 34 themes and how they buy or make a purchase decision.

Strengths-Based Marketing & Advertising

Anyway, this video contains some quick tips to ensure your brand remains squeaky clean and positive both online and off. You’ll hear me speak a ton about strengths and talent! I love that I’ve been able to combine my ability to market people, products, and places with the amazing power of Strengths-based development. Life is good! #vivalastrengths

P.S. If you ever want some marketing help, or need to know more about launching your business by leveraging the power of the internet, give me a call at 815-441-2219. WARNING! I might ask you for your TOP 5 before we get started. It’s an excellent icebreaker! ~Andy